JW

Jaylin Williams

Owner

Straight Edge Landscaping

Residential & Commercial Landscaping – Greater Austin

I used Dalton to help compare different website builders and SEO agencies. We've since built the new website and he's incorporating keyword ranking strategies via SEO work with me. He was refreshingly honest and helped call out what was real versus what was just sales talk.

Results from this engagement

New website built from scratch

SEO strategy developed and implemented

Keyword ranking work underway

Positioned to capture commercial leads

Before working with Dalton

  • Outdated website not built for conversions
  • No clear SEO strategy
  • Competing blind in saturated Austin market

After implementing the strategy

  • Modern website optimized for leads
  • Keyword ranking SEO strategy in place
  • Positioned to capture high-value commercial work

How the engagement worked

1

Evaluation of current situation

2

Website platform comparison

3

Built new website from scratch

4

Implementing keyword ranking SEO strategy

Key Result

Website Built, SEO Strategy Underway

Marketing Consulting & SEO Strategy for a Landscaping Company

Jaylin operates throughout the greater Austin area, covering Central Austin and the surrounding cities in every direction. He handles both residential and commercial projects, with a growing focus on landing more commercial contracts. Like many service providers in the area, he has struggled to rank consistently due to market saturation and an inconsistent SEO strategy that never fully gained traction. "I used Dalton to help compare different website builders and SEO agencies. I was getting pitched by a lot of similar companies, and Dalton gave me an unbiased perspective on what to ask and what actually mattered. He was refreshingly honest and helped call out what was real versus what was just sales talk."

Rather than pushing a service immediately, Dalton helped Jaylin step back and evaluate his options. He walked through what different website platforms actually mean for long-term growth, how SEO retainers are structured, and what metrics truly matter in a competitive market. Jaylin had been approached by multiple companies promising fast rankings and easy wins, but Dalton helped him separate legitimate strategy from polished sales pitches. The result was clarity on the right path forward.

That clarity turned into action. We built Jaylin a new website from scratch, properly structured for SEO and designed to convert landscaping leads. Now that the foundation is solid, we're implementing keyword ranking strategies and ongoing SEO work to help him break through in the competitive Austin landscaping market. With a modern site and targeted organic strategy, Jaylin is now positioned to compete effectively and capture the higher-value commercial work he is targeting.

Services Provided

Consulting
SEO & GEO
Website Build

Industry

Landscaping

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