Joe Davila

Joe Davila owns Round Rock Landscaping Supplies, a local supplier of landscape materials and products serving the Leander area. After operating successfully in their original location for years, they made the decision to relocate to a better spot. What they didn't anticipate was how quickly their business would suffer from the move. Within days of relocating, foot traffic plummeted and phone calls dried up almost entirely. Customers who had been finding them easily suddenly couldn't locate them anymore. "We moved locations and honestly did not realize how bad it would get. Within days our foot traffic and calls dried up."

The root cause became clear quickly. Despite the location change, the old address was still prominently listed on Yelp and Apple Maps, directing customers to the wrong location. When Joe tried to get Yelp to correct the listing, they wouldn't help. Meanwhile, Google Business Profile had multiple duplicate listings that were fighting each other in search results, confusing both customers and Google's ranking algorithms. On top of all that, their website hadn't been updated in close to a decade and their Google Ads account had accumulated years of inefficient campaigns wasting money on broad keywords and campaigns that made no sense.

Dalton tackled all of this systematically. First, he shut down the old Yelp listing and built a brand new one from scratch with correct information. He then identified and consolidated all the duplicate Google Business Profile listings, merging them into a single, authoritative presence. This immediate action helped customers find the correct location again. "Once the GBP listings got merged our traffic picked back up almost immediately. It was night and day."

Beyond just fixing the immediate problem, Dalton rebuilt their entire digital presence. He designed and built a modern website from scratch, properly structured for SEO and mobile use. He then went through their Google Ads account systematically, removing inefficient campaigns, tightening keyword targeting, and restructuring everything to focus on high-intent searches for exactly what they sell. Within weeks, not only had their foot traffic and phone calls returned, they had actually exceeded their previous levels because everything was now properly optimized.

The lesson learned, as Joe reflected, was clear: "Do not wait until something breaks to call him. We learned that the hard way." The move could have been a permanent setback if digital presence issues hadn't been addressed quickly. Instead, it became an opportunity to modernize their entire online footprint and strengthen their competitive position.