Marketing Strategy
Marketing Strategy & Consulting
Stop guessing where the money should go.
Most owners are spending on three things and don't know which one is working. We'll look at everything, tell you what to keep, what to cut, and what to do first. No retainer required.
Who it’s for
For when you don't know where to spend
Recent win
Cut a Central Texas home service company's marketing spend by a third and kept lead volume flat by dropping two channels that weren't producing.
Start here
Which challenge feels most familiar?
Select the option that best describes your situation.
Create a simple, focused plan
We narrow it down to the two or three things that make sense for your business and budget. Not everything at once.
Find the next leverage point
We'll look at what's already working and identify where small changes can unlock more leads or better efficiency.
Replace guessing with clear direction
We map out priorities, channels, and realistic expectations so you know what to run, why it matters, and what success looks like.
Why Central Texas Businesses Choose Dalton Does Ads for Marketing Strategy
Here's the problem with most marketing advice. It comes from someone who wants to sell you the thing they're recommending.
We run SEO, Google Ads, and websites. We also tell owners every week that they don't need one of them yet. Sometimes the answer is fix your Google Business Profile and call us in six months. Sometimes it's your website is costing you jobs and ads won't help until it's fixed.
Here's how it works. Anyone gets 30 minutes with Dalton. You walk away with advice you can use whether you hire us or not. If you want more than that, a strategy engagement is a flat fee for a plain-English plan. What to spend, where, in what order, and what you should expect back. Or keep us on call. A small monthly retainer gets you an extra set of eyes on everything your marketing touches. Vendor proposals, ad reports, a redesign you're not sure about. Text us before you sign anything.
The goal is fewer things done well, not more things done at once.
What you get
What You Get with Marketing Strategy
Here's what working with us on marketing strategy looks like for Central Texas businesses.
Honest Audit
We look at everything you're spending on and tell you what's producing and what isn't. Including the stuff we sell.
Prioritized Roadmap
First, second, third. Based on your budget and what moves fastest for a business like yours.
Budget Clarity
A number for what to spend, where it goes, and what return to expect. Grounded in your market, not a national average.
Three Ways In
Thirty minutes of advice, no strings. A flat-fee plan. Or keep us on call as your extra set of eyes. Pick what fits.
FAQ
Common Questions About Marketing Strategy
Answers to questions we hear most about marketing strategy.
How much should a small business spend on marketing?
The common rule is 7 to 8 percent of revenue. That's a starting point, not an answer. A new business in a crowded market spends more. An established one with strong word of mouth spends less. We work backward from the jobs you want, what a job is worth, and how many leads it takes to close one. That gives you a number you can defend.
I don't know where to start. What comes first?
For almost every local business it's the same order. Google Business Profile. Then a website that turns visitors into calls. Then whichever of SEO or ads fits your timeline and budget. Everything else waits. The plan tells you how long each step takes and when to add the next one.
How do I know if my current marketing is working?
Count the calls and form fills, then ask where each one came from. If you can't answer that, it isn't being tracked and nobody can tell you if it's working. That's the first fix. Once it's tracked, the answer is usually obvious within a month.
Am I getting ripped off by my current agency?
Maybe. Common signs are reports full of impressions and rankings with no lead count, a contract you can't get out of, and an account you don't own. We'll review what they're doing and give you a straight answer. Sometimes the answer is they're fine, keep them.
What do I get at the end?
A written plan in plain English. Priorities, channels, budget, timeline, and the specific next steps. Plus a call to walk through it and a window afterward to ask questions as you execute.
Can I just ask you a question without hiring you?
Yes. Anyone gets 30 minutes with Dalton. You'll leave with something useful whether we work together or not. If you find yourself wanting that every month, that's what the on-call retainer is for. You get an extra set of eyes on vendor quotes, reports, and decisions, and you can text us before you spend money on anything.
Do you also execute the plan?
We can. It's not required. Some owners want the plan and run it themselves. Some hand it to their existing vendor. Some have us do it. The plan is the same either way.
How is this different from hiring an agency?
Agencies sell services. The plan always ends with you buying theirs. We charge a flat fee for the strategy and it's yours. If the right answer is spend less or do nothing for six months, that's what we'll tell you.
Can you fix my marketing in a month?
We can fix the plan in a month. The results take longer. Tracking and Google Business Profile fixes show up in weeks. SEO and site changes take a few months. Ads can produce in days but need a month to dial in. The plan sets expectations for each.
Client Stories
“Dalton is my go-to when clients are ready to grow their business.”
“We've built the new website and now he's incorporating keyword ranking strategies via SEO work.”
“We trust him, feel confident recommending him, and it's helped us close larger projects.”
Related Services
Discounts are offered when you bundle more than one service.
Let's figure out your next move.
Send us a message here or shoot Dalton a text and we'll get back to you within one business day. The more detail you can give up front, the better.
