SEO & GEO

Nope. What died was the old way of doing it. Stuffing keywords into every page and gaming the rankings stopped working a long time ago.

What matters now is whether your website clearly explains what you do, who you do it for, and where. That means service pages that spell things out instead of a single homepage trying to cover everything. Pages that answer the questions customers are already asking. A site that loads fast and works on a phone. Clean structure so Google can read it without guessing.

That's what Google looks at. It's also what ChatGPT and the rest pull from when someone asks them who to call. Build the site right once and you've covered both.

More people ask ChatGPT or Google's AI “who's a good plumber in Leander” instead of scrolling results. Those tools pull from the same places Google does. Your website, your Google listing, and your reviews. If those are weak, you don't show up anywhere.

Generative engine optimization. It means showing up when someone asks an AI for a recommendation instead of scrolling results. More people search this way every month. We build for it alongside traditional SEO.

Google Business Profile fixes can move the needle in weeks. Showing up for competitive searches across your service area usually takes three to six months. It builds on itself from there.

Easy test. Are you getting more calls and form fills from Google than you were six months ago? If your SEO company only sends you ranking reports and you can't answer that question, it isn't working. Ask them for call and lead numbers. If they can't give them, that tells you something.

Showing up is step one. Getting picked is step two. People compare three or four listings before they call. Reviews, photos, hours, and a website that answers their question decide who wins. We work on all of it.

Yes, and most owners don't. Google rewards listings that stay active. Posts, new photos, answered reviews, updated services and hours. A listing that hasn't been touched in a year slips behind the ones that have. You can do it yourself if you have the time every week. Most owners don't. That's where we come in. We keep it current, keep it posting, and make sure it's working as hard as your website.

No. We use AI to dig through data faster and figure out what content you need. The writing is done by the copywriters on our team. If your agency is using AI to write your copy, you might as well throw your money in the trash. Google deranks it, and your customers can tell.