PPC & Paid Search
Google Ads & PPC Management
A lead machine you never have to turn off.
When your ads bring back more than they cost, there's no reason to stop them. We build Google Search, YouTube, and Maps campaigns for Central Texas businesses that pay for themselves month after month. The phone keeps ringing whether it's January or July.
Who it’s for
For when you need calls and leads now
Recent win
One of our local moving companies spends about $4,500 a month on Google Ads and brings in roughly $22,500 in booked jobs from it.
Start here
Where do your ads stand?
Select the option that best describes your situation.
Get the phone ringing again.
We check targeting and search terms, fix the offer and message, and make sure calls and forms are tracked. Then we cut the wasted spend and rebuild around what gets inquiries.
Filter out the junk without killing volume
We tighten who sees the ads (location, keywords, exclusions) and match the landing page to the exact service area + service. Goal: fewer "tire-kickers," more people ready to book.
Start small, track everything, then scale
We launch a focused campaign around your best service, set a comfortable daily budget, and build a simple page that turns clicks into calls. Once we see what converts, we expand from there.
Why Central Texas Businesses Choose Dalton Does Ads for Google Ads
Google Ads (also called PPC or paid search) puts you in front of people the moment they search for what you do. No waiting months to rank, no hoping they scroll past three competitors. You show up first, and you only pay when someone clicks.
We work with local businesses in Austin, Leander, Liberty Hill, Cedar Park, Georgetown, Round Rock, and surrounding Central Texas communities. Every campaign is built around your service area, your customers, and your goals. The metric that matters is calls and booked jobs, not clicks.
Why Spend Money on Ads?
Because when it's set up right, the math works. Ads aren't an expense you hope pays off. They're a system where you put money in and track exactly what comes back.
Here's what that looks like. One of our local moving companies spends about $4,500 a month on Google Ads and brings in roughly $22,500 in booked jobs from it. That's a 5x return on ad spend, or ROAS. Every dollar out, five dollars in. It's been running every month since.
Every number in that chain gets tracked: spend, clicks, calls, booked jobs, revenue. So you always know your return, and if it dips, we know exactly where to fix it.
Your numbers will depend on your market, your close rate, and what a job is worth to you. That's what we figure out together before you spend a dollar.
Here's the part most owners miss. When the math works, ads stop being a marketing expense. They're a machine. Put a dollar in, get four or five back, repeat. You don't turn off a machine that's printing jobs.
The goal isn't to run ads. The goal is a return you can see on a spreadsheet.
What you get
What You Get with Google Ads
Here's what working with us on Google Ads, YouTube Ads, and paid search looks like for Central Texas businesses.
Transparent Tracking
Every call, form, and conversion is tracked so you know exactly what your ad spend is producing.
Local Targeting
Ads are geo-targeted to your actual service area so you only pay for clicks from potential customers.
Budget Optimization
Continuous monitoring to cut wasteful spend and double down on what works.
ROAS Reporting
A monthly report showing spend, leads, and estimated return so you can see whether the ads are paying for themselves.
The channels
Where your ads show up
Most agencies mean Google Search when they say ads. We run every channel that puts you in front of a customer in your service area.
Google Search Ads (PPC)
The moment someone types 'emergency plumber Cedar Park,' you're first. This is where most clients start and where the fastest return lives.
YouTube Ads
Short video spots in front of people in your service area before they go looking. Search catches demand. YouTube creates it.
Local Services Ads
Google's verified badge and top-of-map placements built for service businesses. Pay per lead, not per click.
ChatGPT Ads
New in 2026. Sponsored placements inside ChatGPT answers are starting to roll out. We're running early campaigns now and will bring them to your account when the data says it makes sense.
FAQ
Common Questions About Google Ads
Answers to questions I hear most about Google Ads.
I tried Google Ads before and it didn't work. Why would this be different?
Most of the time it wasn't the ads. It was the setup. Someone picked broad keywords, skipped negative keywords, never set up conversion tracking, and sent every click to a homepage that wasn't built to convert. Google was happy to take the money. Experience is the difference. We know what to turn off before it burns budget. And before you spend a dollar, we'll look at your website and tell you straight whether it's set up to turn clicks into calls. If it isn't, we fix that first.
I'm getting clicks but no calls. What's wrong?
Usually one of three things. The wrong people are clicking, the page they land on doesn't make it easy to call, or the calls are happening and nobody's tracking them. Every one of those is fixable. It's the first thing we look at on an audit.
How do you measure success?
Calls, form fills, and booked jobs. Not clicks, not impressions. We set up tracking so every lead ties back to the ad that produced it. If a number can't be tied to revenue, we don't report on it.
Can I just run Google Ads myself?
Sure. Plenty of owners do. The problem is Google makes it easy to spend and hard to spend well. Left alone, a campaign drifts toward clicks and impressions because that's what Google is built to sell you. Clicks don't pay your crew. Conversions do. Someone has to be in the account every day reading search terms, cutting waste, and moving budget toward what turns into booked jobs. That's the job. If you have time to do it, do it. If you don't, that's what we're for.
How much do Google Ads cost?
It depends on your market and competition. Most local businesses see results with $1,000 to $2,500 per month in ad spend, plus management. We'll figure out the right number for your situation before you spend a dollar. Our fee doesn't balloon just because your budget grows.
How long until I see results?
Leads can come in within days of launch. Dialing in targeting takes two to four weeks as data comes in. After that, it's about feeding what works.
Why would I ever turn my ads off?
You wouldn't. If every dollar brings back four, pausing ads is pausing revenue. The only reasons to stop are you're booked solid or the math stopped working. We'll tell you if it's the second one.
Do you run YouTube ads too?
Yes. Search reaches people who already need you. YouTube reaches people in your area before they start looking. Most clients start with search and add YouTube once the machine is running.
Can you run ads on ChatGPT?
We're in early. Ads inside ChatGPT are new and still rolling out. We're testing them with a few clients now and will add them to your account when there's enough data to justify the spend.
Do you require long-term contracts?
No. We earn your business month over month. If it isn't working, you can walk away.
Will I own my ad account?
Yes. Your Google Ads account belongs to you. We work inside it, you keep everything, and you can log in and check the numbers yourself any time.
Client Stories
“They were charging five times more than Dalton, and the results didn't match the price.”
“Dalton handled it well, kept communication clear, and always explained what the numbers meant.”
“Once the GBP listings got merged our traffic picked back up almost immediately. It was night and day.”
Related Services
Discounts are offered when you bundle more than one service.
Let's figure out your next move.
Send us a message here or shoot Dalton a text and we'll get back to you within one business day. The more detail you can give up front, the better.
