Google Ads Management
Ads That Pay for Themselves
Google Ads built around your service area, budget, and busiest seasons. Every dollar is tracked, and the goal is simple: put in a dollar, get more than a dollar back.
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Why Central Texas Businesses Choose Dalton Does Ads for Google Ads
Google Ads (also called PPC or paid search) puts you in front of people the moment they search for what you do. No waiting months to rank, no hoping they scroll past three competitors. You show up first, and you only pay when someone clicks.
I work exclusively with local businesses in Austin, Leander, Liberty Hill, Cedar Park, Georgetown, and surrounding Central Texas communities. Every campaign is built around your service area, your customers, and your goals. The metric that matters is calls and booked jobs, not clicks.
Why Spend Money on Ads?
Because when it's set up right, the math works. Ads aren't an expense you hope pays off. They're a system where you put money in and track exactly what comes back.
Here's what that looks like. One of our local moving companies spends about $4,500 a month on Google Ads and brings in roughly $22,500 in booked jobs from it. That's a 5x return on ad spend, or ROAS. Every dollar out, five dollars in.
Every number in that chain gets tracked: spend, clicks, calls, booked jobs, revenue. So you always know your return, and if it dips, we know exactly where to fix it.
Your numbers will depend on your market, your close rate, and what a job is worth to you. That's what we figure out together before you spend a dollar.
The goal isn't to run ads. The goal is a return you can see on a spreadsheet.
Where do your ads stand?
Select the option that best describes your situation.
I'm running ads, but I'm not getting calls or form submissions.
Get you back to "real leads" quickly
I'll check targeting + search terms, fix the offer/message, and make sure calls and forms are being tracked. Then we cut the wasted spend and rebuild around what gets inquiries.
Let's discuss thisI'm getting leads, but they're low quality / wrong fit.
Filter out the junk without killing volume
We tighten who sees the ads (location, keywords, exclusions) and match the landing page to the exact service area + service. Goal: fewer "tire-kickers," more people ready to book.
Let's discuss thisI've never run ads. I want a safe, simple start.
Start small, track everything, then scale
We launch a focused campaign around your best service, set a comfortable daily budget, and build a simple page that turns clicks into calls. Once we see what converts, we expand from there.
Let's discuss thisWhat You Get with Google Ads from Dalton Does Ads
Here's what working with me on Google Ads and paid search looks like for Central Texas businesses.
Transparent Tracking
Every call, form, and conversion is tracked so you know exactly what your ad spend is producing.
Local Targeting
Ads are geo-targeted to your actual service area so you only pay for clicks from potential customers.
Budget Optimization
Continuous monitoring to cut wasteful spend and double down on what works.
ROAS Reporting
A monthly report showing spend, leads, and estimated return so you can see whether the ads are paying for themselves.
How Google Ads Works at Dalton Does Ads
A simple, straightforward process from start to results.
Audit & Discovery
We review your current ads (if any), analyze competitors, and identify your best opportunities based on your services and service area.
Campaign Build
I build campaigns from scratch with proper tracking, compelling ad copy, and landing pages designed to convert.
Launch & Monitor
Campaigns go live with close monitoring. I watch search terms, adjust bids, and cut anything that wastes money.
Optimize & Scale
Once we see what works, we scale winners and continuously improve performance month over month.
Common Questions About Google Ads
Answers to questions I hear most about Google Ads.
How much do Google Ads cost?
Google Ads cost depends on your market and competition, but most local businesses see results with $1,000 to $2,500 per month in ad spend, plus management. We'll figure out the right number for your situation.
How long until I see results?
Paid ads can generate leads within days of launching. Optimization takes 2-4 weeks as we gather data and refine targeting.
Do you require long-term contracts?
No long-term contracts. I believe in earning your business month over month. If it's not working, you can walk away.
Will I own my ad accounts?
Absolutely. Your Google Ads account belongs to you. I work inside your account so you keep everything if we part ways.
What return should I expect?
Most local service businesses I work with aim for a 3x to 5x return on ad spend once a campaign is dialed in. We set a realistic target for your business up front and track against it every month.
Do I need a Google Ads specialist or can I run it myself?
You can run it yourself, and plenty of owners do. The problem is Google makes it easy to spend and hard to spend well. A specialist earns their fee by cutting wasted clicks, tracking what turns into jobs, and scaling what works.
Related Services from Dalton Does Ads
Other ways I can help grow your Central Texas business.
Let's figure out your next move.
Call me, text me, or fill out the form if typing is more your thing. I respond fast, I keep it casual, and the first conversation is always free.
